THE BREAKFAST CLUB IS OPEN FROM NOV 3 - 22
LIMITED-TIME OFFERS & COMMUNITY ACTIVITY
A creative pop up for online business owners who want to get hands-on with their content, learn something new, and have a little more fun bringing their ideas to life.
Creative SUPPORT for the CONTENT and marketing you’re kinda jealous of
Content CREATION got a little toooooo efficient.
Between intense batching, jumping on trend after trend, automating, and optimizing everything… we forgot how satisfying it can be to create something from scratch and see it take shape.
I love a helpful system. I love a shortcut when it makes sense. But I also think some things are worth the longer route.
Some ideas are worth playing with. Some creative decisions are worth figuring out. Some stories are worth taking the time to tell, especially when you’re marketing a business you’ve poured so much into.
ORDER UP 🍽️
TABLE TALK 💬
MORNING MAIL 📮
Give people a reason to care about what you’re putting out before you ever ask them to buy it.
1:1 CONTENT SERIES STRATEGY
THE PANCAKE STACK
Learn how to edit the reels you wish you knew how to make.
SMALL-GROUP REEL EDITING WORKSHOP & SUPPORT
OPEN KITCHEN
This is your invitation to spend a little more time on the good stuff that happens before you hit publish or make the big announcement.
What’s on the plate?
Develop your series creative direction AND learn how to bring your ideas to life.
BUNDLE OF BOTH EXPERIENCES
THE WHOLE SPREAD (BUNDLE)
Workshop dashboard with Q&A responses, reviews, and workshop materials.
Q&A and personalized feedback on unlimited reel submissions (7-day submission window)
Editing principles you can apply anywhere even if you don’t use CapCut Desktop (pacing, editing, storytelling)
Step-by-step editing process walkthrough
A 90-minute small-group editing workshop
WHAT'S INCLUDED:
YOU CAN CHOOSE the workshop timeslot that suits your timezone at checkout (Dec 2nd)
A hands-on small-group workshop to help you approach editing from scratch, make stronger creative decisions, and feel confident creating content for your business.
Part workshop, part live demo. You'll learn a step-by-step editing process you can come back to every time you create a reel, from organizing your workflow to putting together a final reel.
This session will be demonstrated through CapCut Desktop as a beginner-friendly option, but the skills you’ll learn – from pacing to storytelling to editing flow – are platform-agnostic and transferable.
OPen kitchen
$475
3 custom reel concepts for your business, developed by Michelle
WHAT'S INCLUDED:
A 1:1 creative strategy experience to develop a content series around the bigger story behind what you’re promoting.
Some of the BEST content for your next launch happens before you launch. The announcement might be the main event, but there’s plenty of marketing work to do before you ask for the sale.
Whether you’ve got a million things you want to express or aren’t sure where to start, we’ll connect the dots, develop a creative narrative, and map out how it unfolds through a content series that anchors your promotion.
THE PANCAKE STACK
Bonus: FREE Build Your Series workshop replay access (worth $87) so you can keep experimenting with new series ideas in the future.
60-minute 1:1 strategy call
Personalized marketing content series concepts (up to 3) and recommended episode sequences, developed by Michelle and delivered within 72 hours of your call.
$475
NEED HELP DECIDING?
So… what’s for
BREAKFAST?
THE BUNDLE
Get $100 off when you book the whole spread.
You’ve got something exciting coming up, and you want to get creative with how you share it. You’d love help developing a content series that gives people a reason to follow along, AND want to build the editing skills to bring more of your reel ideas to life yourself.
“Do I want the creative ideas AND the editing skills to bring them to life?”
OPEN KITCHEN * THE PANCAKE STACK
THE PANCAKE STACK
1:1 CONTENT SERIES STRATEGY
You’ve got something exciting brewing, and you want people to feel just as excited about it as you are. You want to turn the story behind your next launch, campaign, rebrand or business pivot into a creative content series that builds anticipation and gives people a reason to care before you ask them to act on it.
“Do I want a stronger marketing story leading up to my announcement?”
Open Kitchen
SMALL-GROUP REEL EDITING WORKSHOP
You’ve got ideas for reels you’d LOVE to make, but when it comes to editing them, you’re not sure how to bring them to life. You want to build your editing skills so you can experiment with different ideas and finally create content you’re proud of.
“Do I want to get better at making the reels I imagine?”
OPEN KITCHEN
SMALL-GROUP REEL EDITING WORKSHOP
You’ve got ideas for reels you’d LOVE to make, but when it comes to editing them, you’re not sure how to bring them to life. You want to build your editing skills so you can experiment with different ideas and finally create content you’re proud of.
“Do I want to get better at making the reels I imagine?”
THE BUNDLE
Get $100 off when you book the whole spread.
You’ve got something exciting coming up, and you want to get creative with how you share it. You’d love help developing a content series that gives people a reason to follow along, AND want to build the editing skills to bring more of your reel ideas to life yourself.
“Do I want the creative ideas AND the editing skills to bring them to life?”
OPEN KITCHEN * THE PANCAKE STACK
THE PANCAKE STACK
1:1 CONTENT SERIES STRATEGY
You’ve got something exciting brewing, and you want people to feel just as excited about it as you are. You want to turn the story behind your next launch, campaign, rebrand or business pivot into a creative content series that builds anticipation and gives people a reason to care before you ask them to act on it.
“Do I want a stronger marketing story leading up to my announcement?”
Open Kitchen
SMALL-GROUP REEL EDITING WORKSHOP
You’ve got ideas for reels you’d LOVE to make, but when it comes to editing them, you’re not sure how to bring them to life. You want to build your editing skills so you can experiment with different ideas and finally create content you’re proud of.
“Do I want to get better at making the reels I imagine?”
OPEN KITCHEN
SMALL-GROUP REEL EDITING WORKSHOP
You’ve got ideas for reels you’d LOVE to make, but when it comes to editing them, you’re not sure how to bring them to life. You want to build your editing skills so you can experiment with different ideas and finally create content you’re proud of.
“Do I want to get better at making the reels I imagine?”
Good WORDS from
around the TABLE
“I learned so much about marketing, how to frame and present content.
Now I feel more confident to create and explore different functions within CapCut.”
—TAMLYN, CHILD PHYSIOTHERAPIST, TINY & MIGHTY
BEHIND THE EDITS
“She has a great eye and attention to detail, and I really appreciated her paying attention to the small design details like color usage and typography.”
—ALYSSA, BRAND DESIGNER, ATNN DESIGN
BEHIND THE EDITS
“It was interesting to see how Michelle’s brain works and what I can achieve with my branding.
I really wouldn’t have been able to envision this myself.”
—ANNA, MARKETING CONSULTANT
BEHIND THE EDITS
“Seeing how Michelle structured the editing process made me more confident about figuring out my own reels.”
—CHEDVA, LIFE & BUSINESS COACH
BEHIND THE EDITS
“I literally had zero notes because they were all so inventive, inspirational and informative.
I’ve gotten a lot of positive feedback on the reels you’ve made for me and I just want to keep that going.”
—LIZ, BRANDING PHOTOGRAPHY
BEHIND THE EDITS
“The reels are soooooo so good. Michelle did an incredible job editing!”
—LUNA TEMPLATES, SHOPIFY DESIGNER & EDUCATOR
BEHIND THE EDITS
“I was genuinely spellbound by the way her brain works and how creative she is.
She broke down my overwhelmed brain into concepts that truly represented me and my business"
— MARIA JOHN, CONVERSTION COPYWRITER
BEHIND THE Big IdeaS
"While I'm used to creating perspective-shifting content, I felt like with Michelle's help, I'm able to shift perspective through proper storytelling."
—ALYSSA, WEB DESIGNER, CONTRAST COLLECTIVE
BEHIND THE Big IdeaS
"The breakdown of each episode with the talking points really helped with the creation.
You also highlighted that there needed to be a running theme in all episodes which was so helpful!”
—SOPHIA, STYLE CONSULTANT
BEHIND THE Big IdeaS
"Our call helped me realize how valuable my offer was.
Still amazed by how fast you can come up with those ideas.”
—LOU, BRAND & WEB DESIGNER, CHILLBABEDESIGNS
BEHIND THE Big IdeaS
"Michelle's unique and fresh perspective towards content is something I've not come across.
She takes broad concepts and distills them into specific content formats that are fun and flow well for you."
—GEORGIA LYONS, BUSINESS TRANSITION MENTOR
BEHIND THE Big IdeaS
"I felt very inspired to start posting again! It didn't feel like the ideas you gave were “copy-and-paste” kind of posts, as each was tailored to my style of communication."
—LAURA, BRAND & WEB DESIGNER, PURA MAGIA STUDIO
BEHIND THE Big IdeaS
The work that happens first, before the big thing.
But you know what I’ve come to appreciate?
I've spent a lot of time admiring pop ups and creative events during my trips to Seoul and New York this year, and I've always wondered what it would look like to do something like that in my own business.
While an in-person event hasn't quite worked out (yet!), I figured there's no reason we can't have a little fun with this online.
AND I’M INVITING YOU TO DO THE SAME!
I’m letting my CREATIVE impulses take the lead.
HI I’M MICHELLE!
After a decade in marketing, I've seen how much goes into bringing a concept to life… and how easy it is to get caught up in simply wanting to get things done.
The experimenting, figuring things out, creative decision-making, and building anticipation in unique ways.
It's the work that makes you more excited about what you're putting out there in the first place.
Breakfast comes first, after all. And I think the work we do in preparation deserves a little more love too.
A little food for thought (and answers)
Frequently ASKED Questions
Here’s to making more of the ideas in your head happen.
Whether it’s building the editing skills to bring your ideas to life or a creative marketing story that gets people invested in your next big moment.
Walk away from this with a little more confidence to experiment, excitement to create, and a whole lot more pride in how you show up for your business on socials.
There’s been no shortage of in-person events and meetups in the online business community this year. And while I LOVE IRL connection, I know not everyone has had the chance to be in the room.
Morning Mail is a postcard exchange to bring that IRL charm into our online space to wrap up the year.
You’ll get matched with another business owner and you’ll mail them a handwritten postcard with a note – some encouragement, say hello, or share some kind words with someone on the other side of the screen (Secret Santa-style!)
A postcard and a new friend across the breakfast table.
Morning Mail
OPEN TO EVERYONE: A CORNER FOR CONNECTION
One to send, one to look forward to. Preferably over your morning coffee.
