1:1 CONTENT STRATEGY & SUPPORT
NOT JUST PARTICIPATE IN THEM
LEAD THE CONVERSATIONS
Your dream client isn’t looking for just another service provider – they want to hire a leading expert
JOINT THE WAITLIST
1:1 INSTAGRAM CONTENT STRATEGY & SUPPORT
LEAD THE CONVERSATIONS,
NOT JUST PARTICIPATE IN THEM
Your dream client isn’t looking for just another service provider – they want to hire a leading expert
JOIN THE WAITLIST
Feel like your content strategy is just ideas stuck in your Notes app?
Your brain is also scattered and it’s giving… 3PM-slump.
But we both know that's not all 👇🏼
You scroll Instagram every day, hitting Save on inspo, but they never see the light of day.
You’re constantly second-guessing your content because originality feels risky yet necessary
🗒
You can’t commit to creating content because you don’t know what to talk about and end up pushing it down your to-do list
😶🌫️
You feel overwhelmed at the thought of creation because you can’t find the time or motivation to keep up with it.
JOIN THE WAITLIST
🤳🏻
THAT 3PM ICED COFFEE FEELING, BUT FOR YOUR CONTENT
THE PICK-ME-UP
A 1:1 Instagram content strategy experience to start leading your unique content conversations, even if 10,000 other people do what you do.
We’ll streamline your process and give you a clear content strategy that makes showing up easy, especially with ongoing support in moments of doubt.
DON'T FORGET THE STRAW
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🥤 GRAB A PICK-ME-UP 🍵 BEAT THE CONTENT SLUMP 🥤 GRAB A PICK-ME-UP 🍵 BEAT THE CONTENT SLUMP 🥤 GRAB A PICK-ME-UP 🍵 BEAT THE CONTENT SLUMP 🥤 GRAB A PICK-ME-UP 🍵 BEAT THE CONTENT SLUMP 🥤 GRAB A PICK-ME-UP 🍵 BEAT THE CONTENT SLUMP 🥤 GRAB A PICK-ME-UP 🍵 BEAT THE CONTENT SLUMP 🥤 GRAB A PICK-ME-UP 🍵 BEAT THE CONTENT SLUMP 🥤 GRAB A PICK-ME-UP 🍵 BEAT THE CONTENT SLUMP 🥤 GRAB A PICK-ME-UP 🍵 BEAT THE CONTENT SLUMP
PUT ME ON THE LIST
AN OVERWHELMED CREATOR
You are an online-based solo entrepreneur who loves showing up but feel paralyzed or overwhelmed from trying to talk about everything under the sun
AN ASPIRING LEADER
You’re ready to step up, lead conversations, and become known for your expertise. You want to shift from following trends or generic content and carve out your own space in the industry.
A GROWTH SEEKER
You've dabbled with marketing your business on social media for at least 6 months, and are ready to elevate your content game with a more focused, thoughtful, and sustainable approach.
MADE FOR YOU IF YOU ARE...
Do I reeeeally need this?
I get it—time and budget are stretched.
When you’re busy, it’s tempting to push social media marketing aside. But visibility doesn’t wait. The Pick-Me-Up gives you a no-BS strategy that makes every minute count, so you’re no longer scrambling to post. Just focused content that works harder for you.
These 4 weeks aren’t just another task. They’re about building skills to attract clients who see your value—an investment in showing up confidently, knowing your social media’s pulling its weight.
I WANT FIRST DIBS
💬 Content Conversations
What's in the cup?
Take action from Day 1 so you not only learn WHAT to do, but the ‘how’ and ‘why.’
Show up to our 1:1 workshop session with a cozy bevvy for 90-mins of content breakthrough.
We’ll analyze your brand goals, decide what conversations to lead, and create a manageable workflow. You will also get your very own Notion content calendar system to stay on track.
🗓 Content Creation
Then we dive right in!
Together, we’ll draft at least three posts based on your new content conversations—whether reels or carousels—so you can see exactly how it’s done and start implementing right away.
🙌🏻 Continued Support
Over the next 4 weeks, we’ll be in Slack drafting content and sharing ideas as you make moves on your new strategy—with my support every step of the way for questions or feedback requests
I’ll also book you in for a 30-min midway check-in call to keep you on track.
UMM I NEED THIS
STRAIGHT FROM THE SOURCE
BEEN THERE, DONE THAT (AND LOVED IT!)
WHAT YOU'LL GET:
- 90-min strategy session to define your POV and content conversations
- Content calendar planning system
- AI resource to cut your creation time by half
- Four weeks unlimited voice and chat Slack support as you put your strategy into action
- BONUS: Build Your Own Content self-paced lessons on effective content creation
You don’t have to shout to be heard. With the right strategy, your content does the talking—and people start noticing.
THE GOOD NEWS
NEW SPOTS LAUNCHING FEBRUARY 2025
Join the list to unlock exclusive presale discounts—don’t miss your chance to save!
And I’ve been personally victimized by Instagram too
Content is overwhelming AF, which is why I work with passion-led entrepreneurs like you to turn social media into your best marketing tool.
After bacon and eggs for dinner, I believe you are the best person to run your social media account.
With over 8 years in marketing, I’ve seen more and more people turning their skills into personal brands, yet struggle to market effectively and attract clients.
The best results come from personal, authentic connections. Because that is something that only you can offer.
I’m here to help you build an Instagram presence that reflects your skills and personality, and *drum roll,* 🥁 grows your business for the long haul.
HI, I'm michelle!
THAT MOVES YOU FORWARD
ON-THE-GO SUPPORT
From quick content troubleshooting to brainstorming on the fly, our Slack chats are like having a content strategist in your pocket. Real-time feedback, ideas, and accountability whenever you need it.
FREQUENTLY ASKED QUESTIONS
I answered these after my morning coffee.
(don't worry 😌)
HOW LONG IS THIS SERVICE?
The process spans 4 weeks, starting with a 90-minute strategy call followed by ongoing support for 4 weeks and a midpoint check-in 2 weeks in.
WHAT DO I NEED TO PREPARE FOR THE 1:1 CALL?
You will have an onboarding content workbook to fill out but other than that, no prep needed!
We’ll talk it out during the session so that by the end of the 90 minutes, you will know how to execute your new content strategy, understand your content conversations and have at least 3 ideas to create immediately.
Is this suitable for social media beginners?
Absolutely! The Pick-Me-Up is designed for both beginners looking to gain confidence in social media content and those with experience but need a content pick-me-up. Whether you're just starting out or looking to refine your strategy and ditch the overwhelm, this offer will support you in marketing better online.
What happens after the
4-week support?
After the 4 weeks, you’ll have a solid content strategy and the confidence to keep your audience coming back for more. If you’re looking for ongoing support beyond that, you’ll have to option to opt in for monthly on-the-go support. You’ll have me in your pocket as your personal content partner, making content creation focused and stress-free in your daily to-dos.
HOW DO YOU ENSURE THE CONTENT REMAINS AUTHENTIC TO ME?
We will work closely together to define your brand foundations and ensure the content conversations reflect your true self, style and comfort level.
WHAT IF I'M NOT SURE OF THE IDEAS I COME UP WITH?
That’s what the implementation support phase is for. You’ll have me on speed dial to provide feedback on your content drafts, ideas or captions to make the most out of each idea before you hit POST.
WHAT IS THE 4-week support like?
The 4-week support is designed to ensure you’re never alone in your content journey. You can send drafts, ideas or request feedback through Slack. Plus, we’ll have a 30-minute check-in call midway to review your progress and address any questions.
It’s all about learning by doing, with me as an accountability buddy in your pocket.
WILL I GET SALES & FOLLOWERS AFTER THIS?
While I don't guarantee a specific number of sales or followers, The Pick-Me-Up will equip you with a solid content strategy to grow your brand. You’ll learn to create content that reflects your unique skills and personality to make marketing your business on social media so much easier.
🙅🏻 You're looking for a done-for-you service. This is a collaborative process and the transformation reflects what you put into it.
🙅🏻 You are unwilling to commit time and effort for social media.
🙅🏻 Showing up as the face of your business makes you cringe.
🙅🏻 You want quick fixes instead of sustainable, long-term growth through content.
Let's clear the air
The Pick-Me-Up isn't for everyone. If any of these sound like you, now may not be the right time.
POV:
Showing up is so easy, you can create content on decaf.
Create impactful content you see a direct ROI from with a realistic content creation workflow you can rinse and repeat.
"I need everyone to know how eye opening this was.
I remember i kept saying ‘wow Michelle’ throughout the call because you took everything in my head and organized it into four clear areas in just 90 minutes."
"Talking with Michelle was a breath of fresh air! She took my jumbled thoughts and was able to craft a clear a strategy that I felt I aligned with and could run with!"
"I now have a lot more clarity on my messaging so I feel confident on my services and the ability to repeat common themes in my business, rather than talking about random things all the time with no cohesiveness."
Bo conceptualized and executed an IG Reel series to spotlight her new offer
Olivia leaned into her technical edge in web design, building a distinct presence
Hannah found the sweet spot between life & work, making her CONTENT a true reflection OF HER