With The Pick-Me-Up, you’ll get a 90-minute 1:1 Instagram content strategy session where we’ll map out the core conversations your brand should be leading — the ones that make your content instantly recognizable and your business impossible for your future clients to ignore.
but it’s not getting the results you hoped for. Meanwhile, everyone else seems to have cracked the “how to stand out on Instagram” code.
but actually turning them into content relevant to your brand feels impossible.
but right now, your POV feels like a jumble of ideas, not a clear, recognizable voice.
but without a super clear idea of WHAT to post, it feels less like a solid growth strategy and more like a daily chore.
Generic content themes like “lifestyle” and “educate” are fine… but let’s be real. With a million other people using the exact same topics, they won’t make you known in your industry.
But content conversations hit different — they’re infused with YOUR unique POV, expertise, and personality, so your content isn’t just filling a category, it’s fueling real engagement, trust, and demand. You know, the kind that keeps your brand top of mind when people are ready to buy.
Every reel, post, and caption is part of a bigger strategy that builds trust, sparks engagement, and attracts the right people.
So if your content isn’t getting the traction you want, it’s not you — it’s the missing strategy. AKA: A clear, repeatable game plan for what to say and when to say it. One that turns scattered ideas into posts that get noticed, build demand, and bring in clients. And that’s exactly what I’ll help you tap into.
You stop second-guessing your content because you finally know exactly how to connect your unique POV with what your audience actually wants to hear—so they trust you faster.
Content planning becomes easy. When you know what you should be talking about, creating your posts, reels, and stories feels…dare I say it… fun 😉
Your presence makes you known. When people think of organization, they think of Marie Kondo. When your audience thinks of [your industry], they should think of you.
Your content does the heavy lifting. You’re not just “keeping up” with social media — you’re building demand, authority, and an audience that already knows they want to work with you.
A done-with-you Instagram-first content strategy experience to help you take control of your presence and lead conversations that make you known — even if 10,000 other people also do what you do.
Inside, we’ll clarify your POV statements, define your unique content conversations, and build a repeatable content strategy so showing up online feels intuitive and fun. And with ongoing support, you won’t just have a plan. You’ll have the confidence to execute it consistently.
A done-with-you Instagram-first content strategy experience to help you take control of your presence and lead conversations that make you known — even if 10,000 other people also do what you do.
Inside, we’ll clarify your POV statements, define your unique content conversations, and build a repeatable content strategy so showing up online feels intuitive and fun. And with ongoing support, you won’t just have a plan. You’ll have the confidence to execute it consistently.
And it all starts with defining your unique set of content conversations.
You’ll have a focused and repeatable process to come up with content ideas faster, without diluting your voice or doom-scrolling for inspiration.
No more posting into the void. Social media will start pulling its weight, whether that’s growing your community, attracting dream clients to your DMs, or making your offer the obvious choice.
No good having ideas if you don’t post them. You’ll have me in your corner for 4 or 12 weeks, helping you tweak, refine, and stay consistent so your content finally starts working for you.
Your content conversations don’t just work for Instagram. They shape your entire brand. Repurpose them into website copy, emails, or even how you introduce yourself at events.
Take action from Day 1 so you not only learn WHAT to do, but the ‘how’ and ‘why.’
✔ Uncover your unique POV by analyzing your brand’s voice, values, and expertise
In our 90-minute deep dive, we’ll define your unique content conversations. Think of these like content themes, but smarter. Generic themes like “lifestyle” and “educate” won’t set you apart, but a clear, personality-infused messaging strategy will.
✔ Define your key content conversations to build trust and demand
✔ Go through your new Notion content calendar system
No more “but how do I actually do this?” A strategy is only useful if you know how to apply it. During the strategy session, we’ll also:
✔ Draft your first 2 posts together so you can see HOW to bring your new strategy to life
✔ Share content drafts for real-time feedback before you hit “post”
You’ll have me in your corner on Slack for 4 or 12 weeks so you’re never left figuring it out alone. Think of it as having an Instagram strategist in your pocket to:
✔ Bounce off ideas whenever you’re stuck or second-guess a concept
✔ Ask questions as they come up so you’re not left Googling your way through it
✔ Stay motivated with an accountability buddy on your side
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Unlimited 1:1 chat or voice support on Slack for 4 weeks
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Instant access to The Pick-Me-Up Vault with mini content creation trainings, Hooks On Tap custom GPT, and Repurposing GPT
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90-minute content strategy call to define your POV, content conversations, and workflow
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2 x 60-min Content Planning Calls
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Unlimited 1:1 chat or voice support on Slack for 12 weeks
🍸
Instant access to The Pick-Me-Up Vault with mini content creation trainings, Hooks On Tap custom GPT, and Repurposing GPT
🍵
90-minute content strategy call to define your POV, content conversations, and workflow
You love showing up but feel stuck, second-guessing every post. The pressure to “talk about everything” has you paralyzed, and no matter how much you post, it still feels like background noise.
You’re ready to move beyond trends and finally lead the conversations you want to be known for. You don’t just want engagement – you want trust, authority, and content that sets you apart.
You’ve been at this for at least 6 months now, but your content still feels scattered. You’re ready for a clear, repeatable content strategy that keeps you visible, builds demand, and makes showing up feel effortless.
You love showing up but feel stuck, second-guessing every post. The pressure to “talk about everything” has you paralyzed, and no matter how much you post, it still feels like background noise.
You’re ready to move beyond trends and finally lead the conversations you want to be known for. You don’t just want engagement – you want trust, authority, and content that sets you apart.
You’ve been at this for at least 6 months now, but your content still feels scattered. You’re ready for a clear, repeatable content strategy that keeps you visible, builds demand, and makes showing up feel effortless.
Hey, even I don’t have “10K fOlLoWeRs.” But you know what I *do* have?
✔ An engaged audience that trusts me so when I post, they absorb the information (and interact).
✔ DMs from dream clients who already know they want to work with me, no convincing required.
✔ A content strategy that works on autopilot, without me having to chase trends
It's not about how many people follow you. It’s about who is paying attention.
If your message isn’t clear, no amount of consistency will fix that. Let’s make sure your content speaks to the right people, so when they’re ready to buy, they think of you first.
Content can be overwhelming AF. Why does it feel so easy for everyone else while you’re stuck second-guessing every post? That’s exactly why I help passion-led entrepreneurs like you turn social media into your best marketing tool (instead of your biggest headache).
After bacon and eggs for dinner, my second hottest take is that you are the best person to run your own social media — you just need a system that actually works for you.
With 8+ years in marketing, I’ve watched people turn their skills into personal businesses, only to get stuck on how to show up in a way that attracts the right clients, without burning out.
Posting more isn’t the answer. The best results come from owning specific content conversations in your content; the kind that make you memorable, trusted, and chosen. Without feeling like you just took on a second job as a content creator.
If you’re still trying to crack the Instagram code by copying what everyone else is doing… stop trying to make fetch happen (hehe).
Let’s build an Instagram presence that reflects your skills, personality, and drum roll please 🥁 …helps you grow your business in a way that actually feels doable.
From quick content SOS to brainstorming on the fly, our 1-on-1 Slack chats are like having a content strategist in your pocket. Real-time feedback, ideas, and accountability whenever you need it.
🙅🏻♀️ You’re looking for a done-for-you service. This is a collaborative process, which means what you put in is what you get out.
🙅🏻♀️ You’re not ready to commit time and effort to your content. A strategy only works if you actually use it.
🙅🏻♀️Showing up as the face of your business makes you cringe. In 2025, trust is built through connection and you can’t do that with a faceless brand.
🙅🏻♀️ You want a quick fix. This isn’t a one-time hack. It’s a sustainable system designed for real growth.
If 10,000 people also do what you do, your social media presence is the one thing that sets you apart. With a strategy built around your unique voice and expertise, you’ll stop winging it and start winning — clients, recognition, and a content system that keeps working for you.