Posting on Instagram is the first thing to slip, no matter how much you plan for it.
WATCH ME!
DONE-FOR-YOU INSTAGRAM REELS FOR YOUR LAUNCH
10 done-for-you Instagram reels that’ll get your audience ready-to-buy before and after doors open.
Hop on the waitlist to be notified once spots become available again!
Like reels created for these launch campaigns
Warming up your audience, making your offer stand out, and building trust could be easier.
When you let me plan, script, and edit the 10 reels that’ll position you as the expert to buy from.
That’s why the secret to a standout launch could just be more time and headspace to actually work on it.
We’re suddenly juggling lead magnets, a bazillion workflows, and figuring out how to sell more of our offer.
Wait. Did I forget to mention scripting, filming, editing, and publishing content that’s supposed to sell your offer?
But a hot-and-cold relationship with Instagram doesn’t build trust with your audience. Your content should be getting the support that matches your launch goals and will actively move your audience to make a decision.
It’s not business as usual during a launch, is it?
All you gotta do is film with the shot list I lay out for you.
But that won’t happen if you’re going at it last-minute with scripting and editing.
That’s why we’re going all out with your next launch campaign by skipping the hours you’d otherwise spend second-guessing reel ideas, scripts, captions, and edits.
While spending the rest of that time doing anything else your launch needs. (or…do nothing. I’ll cheer you on for taking the time for yourself.)
Posting on Instagram can feel easy when you’re not stuck on what to film.
Copywriting Services
Web Design Services
Marketing Intensives
A creator group program
Lead magnet Consulting
Business rebrand
Entrepreneur accelerator
Launch EducatioN Program
LinkedIn Outreach course
Financial Management Course
Business Mastermind
New website launch
Shopify template shop
And more!
10 reels planned, scripted, & edited (with captions) for the following launch campaigns covering DFY services, DIY digital products, and group programs.
Since launching this offer in 2025, 20+ service pros have published intentional and on-brand reels, even during their busiest launch campaigns
WELLNESS CHALLENGE
Copywriting Services
Web Design Services
Marketing Intensives
A creator group program
Lead magnet Consulting
Business rebrand
Entrepreneur accelerator
A Launch Education Group Program
LinkedIn Outreach course
Financial Management Course
Business Mastermind
New website launch
Shopify template shop
And more.
10 reels planned, scripted, & edited (with captions) for the following launch campaigns covering DFY services, DIY digital products, and group programs.
busiest launch campaigns.
Since launching this offer in 2025, 20+ service pros have published intentional and on-brand reels, even during their
Concept planning for each reel, aligned with your offer & launch goals
DONE-FOR-YOU INSTAGRAM REELS for your launch
10 launch reels that’ll have your audience paying attention during launch promo, done in 4 weeks with:
Detailed shot list with references to give you filming confidence
Voiceover or talking scripts written out
Complete editing for 10 reels, with captions written
1 revision round per reel
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Plug-and-play launch carousel frameworks to reuse anytime
BONUS RESOURCE:
This service has a 4-week turnaround from kickoff to handover, so planning ahead is key. On average, clients secure their spots 1.5-2 months ahead of launch.
*Payment plans available.
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JOIN THE WAITLIST TO BE NOTIFIED ONCE SPOTS REOPEN!
KRISTI, HUMAN NATURE CO
SHOPIFY TEMPLATES
My biggest challenge was thinking I had to fit everything into 1 post. I can’t believe how well Michelle articulated my launch and created 10 reels out of it.
It’s impossible to choose my favourite part of the process. The scripts broken down and paired with a scene to film were SO SO valuable. It all felt so simple and was so easy to film.
I still can’t believe this offer exists! This is worth every penny and I wish I could book this every month.
MELISSA, COPYRISING STUDIO
DONE-FOR-YOU COPYWRITING
I had zero time (and zero mental capacity) to create 10 professional reels from scratch. But watching how Michelle broke things down, from filming to structuring it all, made everything feel way more doable.
Michelle’s great at taking what’s in your head and turning it into content that supports your business and feels aligned with your brand. Asking for her help was honestly such a good decision.
ALYSSA, CONTRAST COLLECTIVE CO.
DONE-FOR-YOU WEB DESIGN
I struggled to believe that anyone would be interested in my offers. But Michelle is not only a creative genius — she tailors her expertise so your brilliance shines through, whether it's a reel, a story, or a voiceover.
My favourite part of the process was honestly getting the scripts. It was just so clear that she put in the time and effort to get to know me, my personality and business, and tailor showing up on social media to how I want to show up as me.
CHEDVA, CONSIDER LABS
FOUNDER ACCELERATOR
I was putting off creating reels and didn’t have confidence in editing. There was a lot of relief in the clarity that Michelle provides: the script, shot list, and purpose each one serves
I was struggling to find a way to communicate my vision and products through this format. I loved how she distilled the information I gave her into ideas that felt creative in a way I wouldn’t think about. I was surprised by how efficiently the reels were sent even after I needed to re-shoot some videos. This offer is so worth it.
LAUREN HORKY
DONE-WITH-YOU LEAD MAGNET SUPPORT
I had a massive mindset block around showing up on video and was wasting way too much time overthinking every frame and every word. The shot lists were stupidly simple to follow and made filming a breeze.
I just followed the plan, hit record, and boom... done! It saved me sooooo much time and mental energy, and I'm actually excited to share what we created together. You’ll walk away with 5-star video content that actually sounds like you... without the stress, the second-guessing, or the time suck.
KRISTI, HUMAN NATURE CO
SHOPIFY TEMPLATES
"My biggest challenge was thinking I had to fit everything into 1 post. I can’t believe how well Michelle articulated my launch and created 10 reels out of it."
"It’s impossible to choose my favourite part of the process. The scripts broken down and paired with a scene to film were SO SO valuable. It all felt so simple and was so easy to film.
I still can’t believe this offer exists! This is worth every penny and I wish I could book this every month."
MELISSA, COPYRISING STUDIO
DONE-FOR-YOU COPYWRITING
"I had zero time (and zero mental capacity) to create 10 professional reels from scratch. But watching how Michelle broke things down, from filming to structuring it all, made everything feel way more doable."
"Michelle’s great at taking what’s in your head and turning it into content that supports your business and feels aligned with your brand. Asking for her help was honestly such a good decision."
ALYSSA, CONTRAST COLLECTIVE CO.
DONE-FOR-YOU WEB DESIGN
"I struggled to believe that anyone would be interested in my offers. But Michelle is not only a creative genius — she tailors her expertise so your brilliance shines through, whether it's a reel, a story, or a voiceover."
"My favourite part of the process was getting the scripts. It was just so clear that she put in the time and effort to get to know me, my personality and business, and tailor showing up on social media to how I want to show up as me."
CHEDVA, CONSIDER LABS
FOUNDER ACCELERATOR
"I was putting off creating reels and didn’t have confidence in editing. There was a lot of relief in the clarity that Michelle provides: the script, shot list, and purpose each one serves."
"I was struggling to find a way to communicate my vision and products through this format. I loved how she distilled the info I gave her into ideas that felt creative in a way I wouldn’t think about.
I was surprised by how efficiently the reels were sent even after I needed to re-shoot some videos. This offer is so worth it. "
LAUREN HORKY
DONE-WITH-YOU LEAD MAGNET SUPPORT
"I had a massive mindset block around showing up on video and was wasting way too much time overthinking every frame and every word. The shot lists were stupidly simple to follow and made filming a breeze."
"I just followed the plan, hit record, and boom... done! It saved me sooooo much time and mental energy, and I'm actually excited to share what we created together.
You’ll walk away with 5-star video content that actually sounds like you... without the stress, the second-guessing, or the time suck."
HOW THIS WORKS
Let a seasoned launch & social media pro handle the parts you never liked anyway.
All you’ve got to do is show up for a 60-minute 1:1 Alignment Call and film the shots I’ve laid out for you.
Let’s walk through our four weeks together, shall we?
Cover launch goals & logistics in your 1:1 Alignment call.
We begin with a 60-minute alignment call to go over your offer, key priorities, and content preferences — to ensure that concept planning and direction is personalized to you and your launch goals.
An optional part of this process includes handing over any existing clips or B-Roll you have.
Like hey, if you have 15 clips of you drinking coffee or typing on your laptop, we don’t need to have you filming more of them (unless you want to).
Week 1
My hands on your footage because it’s editing time.
The faster you get your filmed shot list to me, the faster you’ll receive your edited clips (which have a one-week turnaround). I’ll also be taking care of the written captions.
One revision round is included with every reel.
I meant it when I said I'd take care of pretty much everything else, besides filming of course.
Week 4
Look over your reel concepts and begin filming.
A week after your alignment call, you’ll receive your detailed dashboard of 10 custom reel concepts for your launch.
Each concept will include scripts (if applicable), audio link, captions, and detailed shot list of clips to film. You’ll have plenty of time, up to 2 weeks, to shoot these clips.
Don’t worry, you receive directions for each shot (and if needed, reference reels or videos of me showing you how to film them).
Week 2-3
Highlights from the EXPERIENCE
SPACE TO TALK IT OUT
THE SHOT lIST
A NEW PERSPECTIVE
MOMENTUM
After 8 sold-out launches since starting my business in 2023, I know a thing, or eight, about using Instagram to sell out waitlists.
And I began noticing that business owners had the right offer but no real support for reels that actually got those eyeballs.
Marketing through Instagram doesn’t happen by chasing trends or virality. Or entering a situationship with Instagram.
But reels that keep your audience engaged and build trust in what you’re selling are hard to execute during a launch.
Juggling that chaos is something I became all too familiar with after rolling out my own launches for done-for-you and done-with-you services, along with a physical merch drop!
HI, I'M MICHELLE!
Helping you execute the launch you’re envisioning is exactly why I created this offer.
And also to help you create reels I’d kind of be jealous of because I can’t use them for my own launches.
But honestly, more thrilled that these reels will help you feel supported in the way you want to show up for your audience, stay connected with ideal buyers, all while getting visible with your offer.
And also to help you create reels I’d kind of be jealous of because I can’t use them for my own launches.
But honestly, more thrilled that these reels will help you feel supported in the way you want to show up for your audience, stay connected with ideal buyers, all while getting visible with your offer.
Helping you execute the launch you’re envisioning is exactly why I created this offer.
This isn’t templated content. Every Ready for Pickup project starts from scratch.
Your reels are built around:
Your offer’s role in your audience’s life and how ready they are to buy.
The journey behind building your offer all the way up to the big day.
Whether the goal is warming, positioning, or reinforcing trust.
And of course, your brand vibe, tone of voice, and content preferences.
Like for Kelsey who was getting ready for the big relaunch of her signature launch program
Kelsey OF COMING UP ROSES
“One piece of content can take me 2-3 hours. Michelle saved me a couple of days of work I could spend doing other things and showing up in other ways.
Michelle’s offer gave me so much more spaciousness around my launch. I loved how organized everything was, being someone who needs deadlines to get things done. Getting the "pick up" of deliverables was such a thrill!. I was just blown away with what she created.”
TESTIMONIAL
Warm up audience, highlight program inclusions, and waitlist bonuses.
GOALS:
Kelsey’s course, Launch Your Own Way has been around for awhile.
And having an invested audience and this being her first major relaunch after 6 months, we wanted to bring in more with fun, behind-the-scenes moments, like this reel featuring her husband who also helps with operations.
And Hayley of Wind & Wave Creative who set about to build a waitlist for her 1:1 Marketing Intensive.
Hayley of Wind & Wave Creative
“This isn't just a service for those struggling to create content. It's also for those who already know how to create good content but want expert support so they can free up their time.
It was important to me to find someone else who "get's it”, who I felt could handle all the necessary elements like creativity and conversion.
Michelle felt like an extension of myself and took away the many hours of time it takes to prepare content for an offer launch.
Loved working with her, 10/10!!!!”
TESTIMONIAL
Highlight the personalized nature of the Marketing Intensive.
GOALS:
During our call, Hayley emphasized how deep she goes for each client. We chose to contrast the generic marketing advice you come across online with the reality that real results come from a plan built around your business.
Since this example was a talking head reel, the heavy-lifting was also during the edit to hold attention.
The one where I do all the thinking for you
DONE-FOR-YOU REELS FOR YOUR LAUNCH
FREQUENTLY ASKED QUESTIONS
LET'S CLEAR THE AIR:
Done-For-You Instagram Reels for your launch
But treating Instagram half-heartedly (or skipping it) is ghosting a huge pool of leads.
Posting launch content doesn’t have to be another 5-second clip to trending audio your audience and algo skips.
Get done-for-you reels that allow you to show up like the big deal your offer is, without you having to do everything yourself.
Your launch may be asking a lot of you.
