You know your business shouldn’t feel like your best kept secret, right?
HEY THERE, new friend!
Finally figure out how to make social media be your #1 tool to grow your business. Because hiding behind your logo won’t make the sale or show off your brand’s edge.
You know your business shouldn’t feel like your best kept secret, right?
HEY THERE, new friend!
FINALLY figure out how to make social media be your #1 tool to grow your business. Hiding behind your logo won’t make the sale or show off your brand’s edge.
8
years of 360° marketing know-how, creating buzz that lasts
41
Making the algo sweat with 41+ social media strategies
732+
pieceS of content (no TikTok dances required)
RECEIPTS: BECAUSE TALK IS CHEAP
People see a thriving Instagram presence and associate it with a thriving business for a reason.
But you can’t create that without being present on it yourself. Definitely not by hiding behind your logo, some pretty carousels or stock videos.
I know the frustration of trying to stand out and questioning every day whether you’re on the right track.
A lot of times, in your business, it’s just you and it’s easy to feel like you’re blending into the bushes in the chaotic marketplace.
But reality check:
It's not about posting more, but about sharing what makes you, you.
It's not about gaining followers, but attracting people who see your worth.
It’s not about creating a viral reel, it’s about personality-filled content.
And just like that, your daily social post is up before you’ve even finished your morning bevvy.
So imagine the 30th person asking...
Wouldn’t it be great if they said “I’m always inspired by your content! You’re killing it.”
Your vision, skills and determination are the things that got you here in the first place.
"Is this... just a phase?
And I whole-heartedly believe that Windows Movie Maker was the ish before technology got its big glow-up.
I edited the most epic day-in-the-life vlogs and audio mashups of my favorite songs with this gem of a software. Microsoft Word couldn’t come close, even though I did play Picasso and designed the prettiest labels in my grade for my boring textbooks.
I ditched the vlogs and DIY labels in college, buuuuut I channeled my need to create shapes and string beats together by leading a whole dance crew and curating hip hop choreography for four years.
I’ve always been about creating and bringing ideas to life. Until I dived head first into that post-grad bliss (read: working a full-time job and making adult money).
After 8 years in the 9-5 marketing grind, it was only natural that I craved more… you guessed it, creative freedom.
What do Windows Movie Maker, hip hop and stationery have in common?
HERE'S THE *REAL* STORY:
Me! Michelle!
So like any millennial seeking more meaning in life, I dipped my toes in entrepreneurship and started a side hustle — a paper goods small business featuring playful illustrations from the lens of a burnt out corporate girlie.
It’s been around for 3 years, and counting!
The hunt for creative freedom was real, I also freelanced as a consultant and managed social media for local brands who were struggling to create content and market themselves sustainably.
My 9-5 and 5-9 were a total yin and yang situation.
Seeing the gap between traditional marketing and the need for personalized strategies, I launched Hello Lemon in 2023 to humanize and simplify social media marketing.
NEVER 'WING IT' AGAIN →
Social media tends to be an entrepreneurial afterthought when it could be the secret weapon to convey what makes you stand out.
I AM...
A Cancer through and through; I'm fiercely loyal towards those I care about
Work hard,
Play harder
I’M REALLY GOOD AT MARKETING
My boss once gave me a dying magazine publication to babysit because no one wanted it. I rebranded it, revamped its content and repositioned to target a younger, trendier audience. Readership went up by 40% in 8 months and we had advertisers lining up for spots.
☕️
☁️
📱
🕺🏻
🏁
🦀
🧘🏻♀️
(PROOF BELOW)
MY HANNAH MONTANA LIFE LOOKS LIKE…
Running a side hustle small business that I scaled purely through social media, with no ad spend. I’ve gone from 3 products to 100+ today and have the most aligned community I could ask for.
FRIENDS CALL ME 'THE IDEAS GIRL'
From naming ideas to launching to content, my beige flag is turning every conversation into a brainstorm session.
ALSO RESPONDS TO 'DINER DASH QUEEN'
Who knew mastering Diner Dash when I was 10 could teach me so much about multitasking and efficiency.
WHEN I’M NOT WITH MY PHONE,
You’ll likely find me in Pilates
I MANAGED ENGAGEMENT FOR 500K APP USERS
My job was to run a bunch of targeted campaigns that kept people coming back for more. I discovered my knack for dreaming up fresh, effective ways to drive behavior. Now, I use those same skills to create compelling content that gets your audience hooked.
I GOT PROMOTED AT YOGA
From sun salutations to marketing transformations, I managed everything from social media to PR, branding, partnerships, campaigns, and more for my go-to yoga studio for 4 years. Creativity within limited resources is my jam.
I AM...
A Cancer through and through; I'm fiercely loyal towards those I care about
Work hard,
Play harder
I’M REALLY GOOD AT MARKETING
My boss once gave me a dying magazine publication to babysit because no one wanted it. I rebranded it, revamped its content and repositioned to target a younger, trendier audience. Readership went up by 40% in 8 months and we had advertisers lining up for spots.
☕️
☁️
📱
🏁
🦀
🧘🏻♀️
(PROOF BELOW)
MY HANNAH MONTANA LIFE LOOKS LIKE…
Running a side hustle small business that I scaled purely through social media, with no ad spend. I’ve gone from 3 products to 100+ today and have the most aligned community I could ask for.
FRIENDS CALL ME 'THE IDEAS GIRL'
From naming ideas to launching to content, my beige flag is turning every conversation into a brainstorm session.
ALSO RESPONDS TO 'DINER DASH QUEEN'
Who knew mastering Diner Dash when I was 10 could teach me so much about multitasking and efficiency.
WHEN I’M NOT WITH MY PHONE,
You’ll likely find me in Pilates
I MANAGED ENGAGEMENT FOR 500K APP USERS
My job was to run a bunch of targeted campaigns that kept people coming back for more. I discovered my knack for dreaming up fresh, effective ways to drive behavior. Now, I use those same skills to create compelling content that gets your audience hooked.
I GOT PROMOTED AT YOGA
From sun salutations to marketing transformations, I managed everything from social media to PR, branding, partnerships, campaigns, and more for my go-to yoga studio for 4 years. Creativity within limited resources is my jam.
"Michelle was able to summarize my multiple trains of thought into clear, concise deliverables with catchier and clear messaging."
"She gets it with minimal explanation"
- WELLNESS STUDIO OWNER
You have to bring yourself into your social presence if you want to succeed.
social media ‘strategies’ THAT are 50 pages of fluff about your audience’s bedtime and the best post times AREn'T THE "SECRET SAUCE"
After starting your business, you set up an Instagram account and started to notice just how many other people are doing what you are…
*Yikes.*
But it’ll only feel impossible to succeed on social if you stop there. Together, we’ll make a plan so that your account stands out from everyone else and connects with your audience.
Here’s how we’ll do it:
01
FOUNDER-FIRST, ALWAYS
Your unique story and personality are the stars here. Together, we’ll create a brand that’s authentically you, so you feel connected with how you’re showing up. Trust me, your audience will feel it too!
CONTENT WITH PURPOSE
Say goodbye to fluff and posting to check off a box. We’ll find connection points with your community and tailor every post to a purpose because we have a business to grow here, don’t we?!
BYE BYE SCATTERBRAIN
If you love structure, we’ll get along just fine. It’s time we did something about the 134934 saved inspo that never saw the light of day or the blackhole that is your Notes app.
02
03
Maintain momentum on socials even in your busiest season
SERVED HOT SESSIONS
In 75 minutes, we'll plan out 4 weeks of content live, so that you leave with one less decision to make for the coming month.
UMM YES PLEASE →
