Finally figure out how to make social media be your #1 tool to grow your business. Because hiding behind your logo won't make the sale.
You know your business shouldn’t feel like your best kept secret, right?
8
years IN MARKETING FOR BOTH LARGE CORPORATE TEAMS AND SMALL BUSINESSES
53+
social media strategies MAKING THE ALGO SWEAT
800+
pieceS of content
CREATED FOR CLIENTS (no TikTok dances INVOLVED)
Your vision, skills, and determination are the things that got you here in the first place.
So imagine the 30th person asking... "Is this... just a phase?"
Wouldn’t it be great if they said “I’m always inspired by your content! You’re killing it.”
People see a thriving Instagram presence and associate it with a thriving business for a reason.
But you can’t create that without being present on it yourself. Definitely not by hiding behind your logo, some pretty carousels or stock videos.
I know the frustration of trying to stand out and questioning every day whether you’re on the right track.
A lot of times in your business, it’s just you and it’s easy to feel like you’re blending into the bushes in the chaotic marketplace.
In 2025, it's no longer about posting daily, but about sharing what makes you, you to stand out from the 10,000 other people doing what you do too.
It's not about big follower spikes, but attracting people who see your worth.
It’s not about racking up likes, but about creating content that makes people remember you when it's time to invest.
here's the truth:
And yes, I still believe Windows Movie Maker walked so CapCut or Edits could run.
I spent my school years mashing up songs, designing textbook labels in Word like it was Canva, and later, choreographing for a hip hop dance crew in college.
I spent 8 years climbing the corporate marketing ladder, which looked great on paper, but not so great for the creative bug in me. So I started a side gig (my first online business!) and later began consulting on the side — helping small brands create social content that was more than "4 tips to ___"
Eventually, the push for more creative freedom won. I left corporate and launched Hello Lemon in 2023 to simplify social media marketing for people who have turned their skills into businesses, just like myself!
What do Windows Movie Maker, hip hop and stationery have in common?
HERE'S THE *REAL* STORY:
Me! Michelle!
Creating things that felt good has always been my thing.
CORE MEMORIES,
But make it ~*professional*~
(AKA proof the creative bug and my economics degree can, in fact, coexist)
I’M REALLY GOOD AT MARKETING
My boss once gave me a dying magazine publication to babysit because no one wanted it.
I rebranded it, revamped its content and repositioned to target a younger, trendier audience. Readership went up by 40% in 8 months and we had advertisers lining up for spots.
🕺🏻
MY HANNAH MONTANA LIFE LOOKS LIKE..
Running a side hustle small business that I scaled purely through social media, with no ad spend.
It's been 5 years now, and I’ve gone from 3 products to 100+ today with the most aligned online community I could ask for.
🏁
MY JOB WAS ONCE TO GET 500K USERS TO USE AN APP DAILY
My day-to-day was reading data and running targeted marketing campaigns that kept people coming back for more.
I discovered my knack for dreaming up fresh, effective ways to drive behavior. Now, I use those same skills to create compelling content that gets your audience hooked.
📱
I GOT PROMOTED AT YOGA
From sun salutations to marketing transformations, I managed everything from social media to PR, branding, partnerships, campaigns, and more for my go-to yoga studio for 4 years. Creativity within limited resources (and almost zero budget) is my jam.
🧘🏻♀️
FRIENDS CALL ME THE 'IDEAS GIRL'
From naming ideas to launching businesses to content, my beige flag is turning every conversation into a brainstorm session.
☁️
After starting your business, you set up an Instagram account and begin to notice just how many other people are doing what you are…
*Yikes.*
But it’ll only feel impossible to succeed on socials if you stop there. Together, we’ll make a plan so that your business stands out from everyone else and calls in your dream community.
Your unique story and personality are the stars here. We’ll create a brand that’s true to you, so you feel connected with how you’re showing up. Trust me, your audience will feel it too!
Here's how we'll do it:
FOUNDER-FIRST, ALWAYS
CONTENT WITH PURPOSE
Say goodbye to fluff and posting to check off a box. We’ll find connection points with your community and create with intention — because we have a business to grow here, don’t we?!
FAMILIAR, NOT FORGETTABLE
The goal is to create a social media brand that sticks, not one that's scrolled past. Through specific, consistent messaging and recognizable content, we’ll make sure your audience remembers you and returns to you.
