That means it should be easy to figure out… right?
You thought trading in that 9-5 paycheck for your own personal brand would be straightforward.
Monetize your skills, get online, post a few reels and BOOM! You’re a business owner.
But the social media part isn’t as easy as what they make it seem to be.
You’re “showing up” and posting – but your notifications are quiet and you’re lowkey nervous for anyone to look at your feed.
Soooo many people are
killing the social media game
IT SEEMS LIKE IT SHOULD BE A LOT EASIER.
But the more you try to simplify it, the more confused you are.
"Hi, I'm the problem. It's me," said your Instagram
Define your content themes and build your Instagram marketing system so people remember who you are, trust you, and choose you over 10,000 other people who also do what you do.
IG CONTENT & MARKETING PROGRAM FOR ONLINE BUSINESS OWNERS
10 free Instagram Story ideas for you to build in public
ALL OF THIS WEEK'S INSTAGRAM STORIES SORTED
Stop treating your process like a secret. Narrate your journey, warm up your audience, and make them excited for what you're announcing soon.
Comes with a 10-minute video walkthrough explaining each, so you can put it into action as soon as today
Marketing a personal brand online is overwhelming. To say the least.
Especially when it seems like everyone is casually transitioning from their 9-5 to making multi-6 figures with day-in-the-life reels.
It feels like everyone has “made it” and you’re stuck at square one. I remember feeling exactly like that when I left my corporate marketing gig.
Oh btw, I’m Michelle!
Starting a business is pretty damn cool…
Until you realize you have to perform at the top of your game and create expert content online to sell those services, so you can have more clients to work hard for and, and, and…
I was creating content that had nothing to do with how good my actual work was.
Chasing the format, following the playbook, hoping volume would eventually do something (spoiler: it didn't) and it all felt like performing instead of marketing.
When I stopped trying to keep up and started treating Instagram like an actual marketing platform with a plan and my actual personality in it, content stopped feeling like a chore I was behind on.
That's when the right people started finding me. Not because I went viral, but because they could tell what I was about.
Social Media Content Services
GROUP PROGRAM
OPEN FOR BUSINESS
Build your Instagram content strategy and marketing system in 8 weeks
No ad spend required. No, really.
1:1 DONE-WITH-YOU CONTENT CREATION
Served Hot
Your next 4 weeks of content planned, detailed, and ready for action in 90 minutes
DONE-FOR-YOU LAUNCH REELS
READY FOR PICKUP
10 reels that keep your launch top of mind and match the quality of your offer
“Michelle's unique and fresh perspective towards content was something I have not come across before."
Overheard
"She takes broad concepts and distills them into specific content formats that are fun and flow well for you"
Georgia
Career Transition Coach & Mentor
“I was genuinely spellbound by the way her brain works and how creative she is
Overheard
"She broke down my ‘overwhelmed brain filled with too many ideas’ and stripped it down to concepts that truly represented me and my business."
Maria John
Conversion Copywriter
"Michelle is exceptional at what she does and delivers it all so well - on time and super organized"
Overheard
"She pushed us out of our comfort zone which was really needed, and gave us lots of ideas going forward"
Chloe
Luna Templates, Shopify Educator
"I finally understood how to write posts that build off one another, rather than feeling scattered or one-off."
Overheard
"Working with Michelle helped me get out of my own head and actually enjoy creating content again."
Brittany
CRO Strategist
"I attribute most of my launch success to the content series Michelle helped me ideate"
Overheard
"She gave me the clarity and focus I needed to create content that would move the needle and ultimately make my launch and series a huge success"
Sophia
Personal Style Consultant
$87
Turn any idea, even a half-baked one, into a structured Instagram content series
$127
Make your Instagram Stories impossible to skip with a simple system and creative ideas.
$38
Slow Down & Have A Bevvy Hat. Comes with free sticker sheet.
$57
Your 24/7 barista for killer opening lines that will cut your content creation time by half.
$38
Founder Hat.
Comes with free sticker sheet.
$14
All The Hats Keychain
Shop Resources & Merch
View all →
$87
Turn any idea, even a half-baked one, into a structured Instagram content series
$127
Make your Instagram Stories impossible to skip with a simple system and creative ideas.
$38
Slow Down & Have A Bevvy Hat. Comes with free sticker sheet.
Shop Resources & Merch
View all →
Social media strategy for those who dare to Dream Bigger and market smarter.
ONLINE SERVICE PROVIDERS
WELLNESS EXPERTS
SOLO ENTREPRENEURS
FOUNDER-FORWARD BRANDS
BEAUTY + STYLING CONSULTANTS
It's the quickest way for people to decide why you. So let's give you the strategy and creative edge to start attracting your future clients.
Social media isn’t no longer just content.
