COLLABORATIVE INSTAGRAM CONTENT IDEATION & PLANNING
Your next 4 weeks of content planned, detailed, and ready for action—all in one session
Spend less time overthinking your social media content. Walk away from one conversation with an actionable four-week content plan. No more “I’ll do it tomorrow”—just structured and personalized content ideas to keep you visible, even during low-capacity seasons.
WAITLIST FOR Q2
Get earliest dibs on discounted pricing, secret bonuses, and availability!
A collaborative, high-impact content ideating and planning session
You’re doom-scrolling for inspiration while your to-do list grows longer each day, and content creation feels like that one task you just can’t shake. Before you know it, another week has passed without a post.
You’re trapped in a cycle of overthinking, delaying, and feeling overwhelmed by the sheer weight of it all—believe me, I get it.
When you bring someone else into the mix, someone who can cut through the noise objectively, you break free from that loop.
fresh Out of
session
the
We’ll start with my signature Ideation Grid. I’ll come prepared with a list of tailored content ideas based on your immediate goals. Together, we’ll review, add to, and refine these ideas, building on a strong foundation.
You’ll select the 12 best content ideas for the upcoming month. But wait, that’s just the warm-up.
Served
Hot
We’ll flesh out the details for each post live, discussing formats, b-roll ideas, caption structure, and anything else you need to confidently bring these posts to life.
After our session, I’ll fine-tune everything, adding notes and organizing your ideas into a clear order. Within 48 hours, you’ll receive a detailed calendar to guide your next four weeks of content creation.
Who Benefits Most from 'Served Hot'?
The Maxed Out Multitasker
You are laser-focused on a launch, but you're overwhelmed by the details. You know social media is crucial for your launch success but you’re operating at max capacity. You need a plan that cuts through the noise and keeps your presence strong.
The Fatigued Creative
You've fallen into a content rut, posting the same content on repeat or not at all. You know your grid could be more dynamic, but you're struggling to see beyond your usual formats. You need fresh eyes to diversify your content and re-engage your audience.
Full Steam Ahead!
Content created from past Served Hot sessions
No more “I’ll do it later”– it's all done now!
Content Ideation + Planning Session
you will get:
Pre-Call Mini Questionnaire
90-minute ideation and planning video call (with recording)
Content plan plotted with top ideas for 4 weeks and exact execution notes delivered to you within 48 hours after our session
“Michelle summarized my multiple trains of thought into clear concise ideas with catchier and clearer messaging… without sounding tacky! She's always one to think outside the box.”
— Tiff Y., FITNESS STUDIO OWNER
"I was so moved by the way you brought the goods to this call. You showed up so prepared, so ready to go, so committed. It really made me go “wow, okay, so if Michelle can show up for me like this, then I definitely can, too.”
— kacey M., WEB DEVELOPER
"Yes we're all experts in our own fields, but we're also so close to our businesses - having an expert like Michelle as a fresh pair of eyes is invaluable. She helped me to start feeling excited about my content again and get more engagement on my posts than I have in months!"
— ALICE B., META ADS EXPERT
“Michelle's way with words and copywriting? *chef's kiss*. Oh and the way she could get into my brain and turn my ideas into words is amazing!”
— ASHLEY A., PERSONAL COLOR CONSULTANT
they're spilling the
hot pipin' tea
But I get it - as a business owner who also relies on social media, showing up regularly is no walk in the park.
You spend more time doom-scrolling for ideas than actually creating content. You tell yourself "I'll get to it tomorrow," and tomorrow turns into next week.
And by the time you sit down to plan, the mental exhaustion of juggling everything else leaves you feeling stuck.
Trust me, I've been there. Social media can feel overwhelming - but it doesn't have to when you bring a second brain into the mix.
I'll help you cut through your mental chaos, brainstorm quality ideas, and map out a plan that feels doable and effective.
Let's turn that paralysis into a clear path forward so you can show up consistently without the stress.
HI, IT'S ME
Michelle!
I've spent nearly a decade running loyalty campaigns, crafting content strategies, and creating content. The one thing I learned is this: people trust the brands they see showing up consistently.
frequently
asked
questions
What happens during the call?
How will "Served Hot" help me stay consistent on social media?
“Served Hot" provides you with an actionable content plan for at least four weeks, ensuring you know exactly what to create to main visibility, support a low capacity period or a launch.
By turning content planning and creation from a daunting task into a collaborative, streamlined process, you’ll stay consistent and top of mind for your community without the stress!
Can you guarantee an increase in my follower count or engagement?
Each session provides a strong content plan with ideas designed to engage your audience and keep you consistent on social media.
While specific results are not guaranteed, you'll have the foundation to share content that connects with your audience more effectively following our session.
What happens during the call?
We’ll brainstorm ideas using my signature framework and select your top 12 content ideas. Then, we will refine each idea with actionable steps (i.e. hooks, structure, format).
After our session, I’ll organize them into a detailed content plan with additional notes, before you bring it into execution. You're taken care of for at least the next 4 weeks!
How soon after the call will I receive my content PLAN?
Within 48 hours of our session. You will also receive the link to save your Ideation Grid in the same email.
What if I need more help after our session?
All clients who book a Served Hot session will have the opportunity to add unlimited 1:1 Slack support for 4 weeks at an exclusive rate.
This can include feedback on your drafts, copy, captions and/or hooks, ensuring you have the ongoing support to stay on track and position your content for maximum impact.
Will this session cover my overall content strategy?
No, "Served Hot" focuses on creating a targeted content plan to maintain your posting momentum on Instagram.
If you are looking for a longer-term, comprehensive content strategy tailored to your business, consider The Pick-Me-Up, a 1:1 experience where we will define your key content conversations, paired with 4 weeks of implementation support.
Yes! You can select up to 3 split payments for single sessions and up to 4 split payments for the Bundle of 3.
Fill out this form and I'll email you an invoice within 24 hours.
DO YOU OFFER PAYMENT PLANS?
DO YOU OFFER PAYMENT PLANS?
Will this session cover my overall content strategy?
What if I need more help after our session?
How soon after the call will I receive my content PLAN?
What happens during the call?
Can you guarantee an increase in my follower count or engagement?
How will "Served Hot" help me stay consistent on social media?
frequently
asked
questions
How will "Served Hot" help me stay consistent on social media?
“Served Hot" provides you with an actionable content plan for at least four weeks, ensuring you know exactly what to create to main visibility, support a low capacity period or a launch.
By turning content creation from a daunting task into an collaborative, streamlined process, you’ll stay consistent and top of mind for your community without the stress.
Can you guarantee an increase in my follower count or engagement?
Each session provides a strong content plan with ideas designed to engage your audience and keep you consistent on social media.
While specific results are not guaranteed, you'll have the foundation to share content that connects with your audience more effectively following our session.
What happens during the call?
We’ll brainstorm ideas using my signature framework and select your top 12 content ideas. Then, we will refine each idea with actionable steps (i.e. hooks, structure, format).
After our session, I’ll organize them into a detailed content plan with additional notes, before you bring it into execution. You're taken care of for at least the next 4 weeks!
How soon after the call will I receive my content calendar?
Within 48 hours of our session. You will also receive the recording of our call in the same email.
What if I need more help after our session?
All clients who book a Served Hot session will have the opportunity to add unlimited 1:1 Slack support for 4 weeks at an exclusive rate.
This can include feedback on your drafts, copy, captions and/or hooks, ensuring you have the ongoing support to stay on track and position your content for maximum impact.
Will this session cover my overall content strategy?
No, "Served Hot" focuses on creating a specific content plan to maintain your posting momentum on Instagram.
If you are looking for a comprehensive content strategy tailored to your business, consider The Pick-Me-Up, a 1:1 experience where we will define your key content conversations, paired with 4 weeks of implementation support.
DO YOU OFFER PAYMENT PLANS?
Yes! You can select up to 3 split payments for single sessions and up to 4 split payments for the Bundle of 3.
Fill out this form and I'll email you an invoice within 24 hours.
How soon after the call will I receive my content calendar?
Within 48 hours of our session. You will also receive the recording of our call in the same email.
