COLLABORATIVE CONTENT IDEATION & PLANNING
Walk away from one conversation with an actionable four-week content plan with formats, outlines, and starter scripts or copy so clear, you could start creating the same day.
Your next 4 weeks of content planned, detailed, and ready for action... all in one session
SPOTS REOPEN Q1 2026
Get earliest dibs and access waitlist-only perks!
You’ve got offers to market, clients to serve, and a to-do list that never ends. So yeah, posting on Instagram just... doesn’t happen.
But you tell yourself you’ll get to it later and save another inspo reel. And before you know it, another week has passed without progress.
Imagine wrapping up 90 minutes feeling lighter, more focused, and (dare I say?) excited to create, ready to keep your social media momentum going.
You’re maxed out.
A 90-minute content ideation and planning session designed for online service providers who want to put out content, even when capacity is low.
Together, we’ll map out 4 weeks of content tailored to your goals, bandwidth, and voice. Formats, outlines, starter copy or scripts — all planned out while you sit back, riff, and let me do the heavy lifting.
When we meet during our 90-minute call, we’ll use my signature Ideation Grid to explore every corner of your content possibilities.
I’ll also bring a bank of ideas to kick things off, then we’ll refine and add to it. After that, you’ll handpick your top 12 favorites.
02
For each shortlisted idea, we’ll plan execution steps (eg: format, outline, b-roll concepts, hooks, starter copy) so you know exactly what to make and how to make it, without wasting anymore time.
03
After our session, I’ll polish your plan, developing scripts or carousel copy where possible, and organizing everything in chronological order so you can start creating right away – no extra planning required.
04
"My session was a total eye opener and has changed my whole perspective on content. Michelle totally understood my business and gave me insights that I never would have thought of."
"She has an incredible talent for cutting through confusion and helping you uncover your unique value proposition that makes the investment worthwhile."
Holly, OBM from BASK
"The value you get out of this session in such a short time is well worth it. You only have to commit a couple of hours of your time to get a month's worth of content ready to go."
"That's a huge time and cost saving, and frees up your time to spend on tasks you're better at."
Brianna, Brand Designer from Esley Studio
"The ideas from our session were not copy-and-paste kind of posts and tailored to my style. Michelle paid attention to my POV and what I had to say so each idea was relevant to my business and client."
"She goes over details, scripts, explanations, suggestions, and genuinely, working with her feels like she's part of your team."
Laura, Brand Designer from Pura Magia Studio
"I felt supported and encouraged to keep up with content creation even within the chaos of client work."
"I felt inspired to start executing a lot of these ideas!! Talking with her takes a lot of the overthinking out of the process."
Olivia, Web Designer & Developer from Zig Zag Creative
Pre-Call Mini Questionnaire
90-minute ideation and planning video call (with recording)
Formats, outlines, b-roll concepts & starter copy for 12 shortlisted ideas
Content plan plotted with top ideas and execution notes delivered to you within 48 hours after our session
Content Ideation + Planning Session
Take back the hours you waste scrolling, stressing, and thinking
this pays for itself the first time you hit Publish.
Full steam ahead!
Content created from past Served Hot sessions
You’ll get the most out of Served Hot if you are:
The Maxed Out Multitasker
You are laser-focused on a launch, but you're overwhelmed by the details. You know social media is crucial for your launch visibility but you’re operating at max capacity. You need a plan that cuts through the noise and keeps your presence strong.
The Fatigued Creative
You've fallen into a content rut, posting the same types of content on repeat. You know your grid could be more dynamic, but you're struggling to see beyond your usual formats. You need fresh perspectives to diversify your content and re-engage your audience.
THEY'RE SPILLING THE HOT PIPING TEA:
I totally didn't expect the level of attention or detail.
– Maria John, Copywriter
The way you were able to pinpoint exactly what I wanted to talk up about my business and in a way that feels authentic and approachable.
Having an expert like Michelle as a fresh pair of eyes is invaluable.
– Alice, Meta Ads Expert
Yes we're all experts in our own fields, but we're also so close to our businesses. She helped me to feel excited about my content again and get more engagement on my posts than I have in months!
She takes broad ideas and distills them into specific content formats that are fun and make sense!
– Georgia Lyons, Career Transition Coach
Michelle's unique perspective towards content creation was something I have not come across before.
It is a really seamless way to get the ball rolling on content if you've been feeling stuck.
– Jessie Ho, Social Media Strategist & Content Creator, iejessie
You can't underestimate the power of talking to someone who knows what they're doing!
I've spent nearly a decade running loyalty campaigns, crafting content strategies, and creating content. The one thing I learned is this: people trust the brands they see showing up consistently.
But I can relate, as a business owner who also relies on social media marketing, showing up regularly is no walk in the park.
You spend more time doom-scrolling for ideas than actually creating content. You tell yourself "I'll get to it tomorrow” with the best intentions but tomorrow turns into next week.
And by the time you sit down to plan, the mental exhaustion of juggling everything else leaves you paralyzed.
Served Hot exists because I kept seeing smart business owners with a clear mission, burning hours trying to turn it into content. Most end up with generic ideas they’d never post.
I’ll step into your world, see your content from your audience’s point of view, and turn your message into ideas that are both unique to you and ridiculously specific so creating them feels easy.
