We used to think getting likes meant we were doing it right, didn't we?
But now you’re realizing building a business isn’t about chasing that 24-hour high after a post is published — it’s about building a memorable reputation online, and doing it sustainably.
There’s more to social media marketing than showing up randomly and praying the algorithm notices. It’s about knowing what your people need to hear and how you want to say it so people stop scrolling past and start paying attention.
You’re building a business you believe in — one that deserves a social media presence that feels just as meaningful.
toss the ‘post and ghost’ approaCH
GRAB
A CUP
Core Services
1:1 CONTENT IDEATION & PLANNING INTENSIVE
Served Hot
A month's worth of content planned, detailed, and ready to be actioned on in just 90 minutes
No more “I’ll do it tomorrow” – we’re turning scattered ideas into a plan in real-time so that you can maintain your posting momentum without falling behind.
Bestseller
"Michelle has such an amazing way of taking another person's area of expertise and coming up with unique and interesting ways to communicate it."
Alice, Meta Ads Expert
"Her ability to articulate my pain points before we even got started was truly powerful. It made me feel seen and turned the shapeless anxiety I’ve been having into a plan of action"
Kacey, Squarespace Develeper
"Within the first few days of working together, I could already sense her level of reliability, with the speedy turnaround and ideas. I now have a clear plan forward."
Sol, Dashing Diva
"Michelle's a true professional who is serious about wanting to bring positive change for your social media presence. The confidence and insights gained from working on strategy with her have been invaluable!"
Sandee, The Grateful Pet
I'm here to make social media the #1 way you convey what you do, and your edge.
What happens when your content finally clicks?
CRICKETS TO CONVERSATIONS
Real engagement happens when your content speaks like a human, not a brochure.
NO MORE DRAGGING YOUR FEET
Social media marketing feels intuitive and sustainable, turning silent lurkers into community members.
PURPOSE, NO LONGER PRESSURE
Goodbye panic posting! You're showing up with a plan that optimizes your efforts.
$57
Your 24/7 barista for killer opening lines that will cut your content creation time by half.
$127
Make your Instagram Stories impossible to skip with a simple system and creative ideas.
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