That means it should be easy to figure out… right?
You thought trading in that 9-5 paycheck for your own personal brand would be straightforward.
Monetize your skills, get online, post a few reels and BOOM! You’re a business owner.
But the social media part isn’t as easy as what they make it seem to be.
You’re “showing up” and posting – but your notifications are quiet and you’re lowkey nervous for anyone to look at your feed.
It’s time to make social media work for you, not against you.
More content isn’t the answer. More specific conversations are. The most engaging business accounts on Instagram aren’t just posting. They’re leading conversations that make them unforgettable.
Shake up your narrative with a 1:1 content strategy session and ongoing support.
1:1 CONTENT STRATEGY + SUPPORT
Marketing a personal brand online is overwhelming. To say the least.
Especially when it seems like everyone is casually transitioning from their 9-5 to making multi-6 figures with day-in-the-life reels.
It feels like everyone has “made it” and you’re stuck at square one. I remember feeling exactly like that when I left my corporate marketing gig.
Starting a business is pretty damn cool…
Until you realize you have to perform at the top of your game and create expert content online to sell those services, so you can have more clients to work hard for and, and, and…
I tried every predictable strategy out there, detaching from what made my brand unique.
I was going through the motions without really connecting with my work. It finally hit me that I wasn’t building a business that resonated with me.
The moment I ditched the industry playbook and showed up in a way that genuinely represented who I am, everything changed.
That’s when I started to see alignment with the right clients and felt the fulfillment I’d been looking for.
“I was genuinely spellbound by the way her brain works and how creative she is”
Maria John, Copywriter
She broke down my ‘overwhelmed brain filled with too many ideas’ and stripped it down to concepts that truly represented me and my business
"I gained a whole new perspective on social media and content"
Ashley Ahn, Personal Color Consultant
"Michelle will analyze your brand vision and find what you have in common with your ideal client so you can produce content that hits the spot for them"
“Michelle's unique and fresh perspective towards content was something I have not come across before."
Georgia Lyons, Career Transition Coach & Mentor
"She takes broad concepts and distills them into specific content formats that are fun and flow well for you"
“I’m now very clear about my messaging and how to organize myself to be consistent. That was very transformational for me."
Social Impact & Equity Consultant
"She really infused the confidence boost that I needed to believe that I could be successful in content creation."
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