Let’s turn content into the #1 way you connect with your audience and fuel your brand’s growth
"Hi, I'm the problem. It's me," said your Instagram
HERE'S HOW →
Soooo many people are killing the social media game.
That means it should be easy to figure out… right?
You thought trading in that 9-5 paycheck for your own personal brand would be straightforward.
Monetize your skills, get online, post a few reels and BOOM! You’re a business owner.
But the social media part isn’t as easy as what they make it seem to be.
You’re “showing up” and posting – but your notifications are quiet and you’re lowkey nervous for anyone to look at your feed.
It's time to make social media work for you, not against you.
It seems like it should be a lot easier. But the more you try to simplify it, the more confused you are.
Make social media your most powerful marketing tool
Content Strategy + Support
The
Pick-Me-Up
BEAT THE SLUMP →
Collaborative Ideation + Planning
Served Hot
WAITLIST OPEN →
Custom GPT Companion
Hooks On Tap
SCROLL-STOPPERS THIS WAY →
OH BTW, I'M MICHELLE!
Starting a business is
pretty damn cool.
Marketing a personal brand online is overwhelming. To say the least.
Especially when it seems like everyone is casually transitioning from their 9-5 to making multi-6 figures with day-in-the-life reels.
It feels like everyone has “made it” and you’re stuck at square one. I remember feeling exactly like that when I left my corporate marketing gig.
I tried every predictable strategy out there, detaching from what made my brand unique.
I was going through the motions without really connecting with my work. It finally hit me that I wasn't building a business that resonated with me.
The moment I ditched the industry playbook and showed up in a way that genuinely represented who I am, everything changed.
That’s when I started to see alignment with the right clients and felt the fulfillment I’d been looking for.
Social media isn't just about showing up. It's about showing up as
LET'S GET TO KNOW EACH OTHER
That's when it becomes the most powerful tool to communicate your unique edge and connect with your dream audience.
yourself
It’s too easy to second-guess your content because the fear of sounding like anyone else is crippling.
Beat that slump with a 1:1 content strategy session and 4-week support to shake up your Instagram narrative.
RELAUNCHING MARCH 2025
THE PIck-ME-UP
OVERHEARD:
"I gained a whole new perspective on social media and copywriting"
"Michelle will analyse your brand vision and find what you have in common with your ideal client so you can produce content that hits the spot for them"
- ASHLEY, PRYME IMAGE
"Michelle is a professional with a keen eye for detail and passion for your business" marketing needs."
"Our working relationship makes me feel reassured that we will have quality content with the right messaging."
- AERIAL & PILATES STUDIO OWNER
"She helped us uncover blind spots that hindered our account performance"
"The long-term strategies she provided were very helpful in guiding us through the planning our content calendar."
- SANDEE, THE GRATEFUL PET
I’ll send you content prompts with hooks to pair to make social media the highlight of your week.
Plan your content with me every week.
